10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
OK, so perhaps you do everything right, but you're still not meeting your goals and you can't sleep at night. Well, don't let it come to that. What do I mean? Remember what I said earlier, that a well-run major-gift program has all the critical players on the same page. That means communication is the key. There should never, ever be a time when the executive director has to ask why major-gift giving is down (or up for that matter) in a particular month. That is because the MGO is constantly reporting back on what is happening with the donors.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
