10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
No one has to like it, but no one is surprised.
Let me state this clearly. Do not just go after the money. You will ultimately lose. Deepen the relationship and communicate with folks. If you think donors won't get the fact that you are just chasing the money, you are mistaken. They know. Build and deepen that relationship … there truly is a reward at the end for everyone.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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