10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
I want to see a mission statement that includes donors. This is important because what's written down will guide how you act. Throw out worrying about ratios and overhead costs. I want to see nonprofits report on outcomes, results and impact. This is really what donors care about. The nonprofit world has been doomed by having to somehow adhere to ridiculously low overhead to appease the "accountability police."
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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