10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
Nonprofits need to grasp what the for-profit world has understood for the last few decades now; that "delighting your customer (donor)" will pay off in the end. Spending more time and energy and hiring great and more people to serve donors will pay off in the long run.
Have a great product. Are your programs and services the best? Donors want to invest in effectiveness and success. If your program is not the best, why are you doing it?
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
