10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10

Finally, be inspiring! Donors want to be inspired. Donors give because it feels good. I don't care what your nonprofit does. If you can inspire people, you will see more support.

So, who's up for the challenge? Who wants to change the culture of our nonprofits? Who wants to inspire? Let's do it!

Reason #9 — We don't tell donors how they made a difference
This is another one of those "no brainers" that we keep failing to do right. It's amazing to me when I present the slide below everyone seems to understand it, but few are actually practicing it.