10 Reasons Why Most Major-Gift Programs (Stink)! — Nos. 8-10
This graphic shows a typical communication cycle we like to implement with an major-gift officer's caseload. Notice the YMAD? That is you made a difference!
Most nonprofits do a great job of identifying problems and asking. Some are even pretty good at thanking, but most have a very hard time reporting back and specifically telling the donor how they made a difference. I cannot stress how critical this is.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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