10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
They sit down together at lunch and the CEO starts talking about the new wing of the hospital, how great it’s going to be, how many more seniors will be helped because of it, etc. Then, the ask …
The donor looks at the MGO and CEO and says, “Guys, this is a great project, but you should know that I’m about helping children. That is what my wife and I want to give to. You both should know this.”
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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