10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7

After lunch on the way back to the hospital the CEO is furious and barks at the major-gift officer, “How did YOU get this wrong?”

I’ll tell you how he got it wrong. He didn’t pay attention. The MGO felt so much pressure to find donors who had the ability to fund the new wing, that it clouded his thinking about who would actually have the passion for it.