10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
Well, you’re right on both thoughts. However, this story is all too common in our business. In fact, I’ve seen it repeated over and over. Just plug in a different type of nonprofit and major-gift officer and the story is basically the same … over and over and over and over …
I don’t want you or your nonprofit to ever make this mistake. Here are some practical ways you can understand your donors’ passions.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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