10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
Reason #6 — No marketing plan for EACH donor on the caseload
“What, are you kidding me?!” That is usually the response I get from major-gift officers (MGO) who have caseloads of 150 donors (which by the way, is the maximum amount of donors any good MGO can handle).
“What, are you kidding me?!” That is usually the response I get from major-gift officers (MGO) who have caseloads of 150 donors (which by the way, is the maximum amount of donors any good MGO can handle).
My response is, “No, this is mandatory if you are going to be great!” And, it’s true.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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