10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
How can anyone effectively manage 150 people without a detailed marketing plan for each person and revenue goals?
They can’t. Don’t let anyone fool you otherwise. This is hard work, and without a plan you will soon be lost.
Going through the process of creating a plan for each of your major donors, while arduous and time-consuming, is probably one of the best exercises in forcing you to really understand every one of your donors. And, if you don’t know a donor, then you better get on it quickly.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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