10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7

So, what am I really talking about? Here’s what I mean. (See image)

You get the idea. Then, after the December column, I want to see the revenue goal cash-flowed to the month so it sums up to a monthly revenue goal. This then flows into a monthly move management and revenue report.

Now, with all good strategic plans, we know that over the course of the year they change. That’s okay. Having a plan keeps you focused. It doesn’t mean you can’t deviate from the plan. You can, but that will be communicated to the team and adjusted for.