10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
If you manage multiple MGOs and they tell you they don’t need a plan to make their overall revenue goals … they may be RIGHT. However, it’s not JUST about meeting overall revenue goals; it’s about cultivating and deepening the relationship with each of your donors. It’s about engaging donors on a regular basis.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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