10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
This can only be done with a plan. It’s not about finding that one donor to meet a revenue goal at the end of the year. It’s about loving these people with regular contact, putting offers in front of them they are passionate about and letting those donors know you KNOW them.
If you do that right … the money will flow.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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