10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
Reason #7 — We don’t take the time to understand a donor’s passion
If you are a major-gift officer or executive director and you don’t understand what your donors are passionate about … you have a big problem.
If you are a major-gift officer or executive director and you don’t understand what your donors are passionate about … you have a big problem.
And, I don’t just mean what part of your program or services are they passionate about. I’m talking about what are they passionate about in life as well.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
Related Content
Comments
