10 Reasons Why Most Major-Gift Programs Suck — Nos. 6 & 7
You have to know both if you want to 1) be effective and 2) delight your donors.
Have you heard of the nightmare story of the major-gift officer who was cultivating one of his caseload donors for a $1 million gift to help put a new wing on a hospital? The MGO was working this gift hard. Sending all kinds of information about the new wing, naming opportunities, etc. After about six months of this type of cultivation, the MGO sets up a lunch meeting with this particular donor to make the “ask” with the CEO of the hospital.
- Companies:
- Blackbaud
- Wealth Engine
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
