10 Reasons Why Most Major-Gift Programs Suck!
I’ve come up with 10 reasons why this is the case. Now, there are more than 10, and over the course of time I’m sure we’ll get into them all. But, to be pithy and to get people to read my blog, I’m coming up with 10.
OK, I’m going to start with No. 1. Yeah, I know everyone does this countdown thing, but I’m not David Letterman and all of these “reasons” carry the same weight so just hang in there with me.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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