10 Reasons Why Most Major-Gift Programs Suck!
1. Development directors review the WRONG criteria for success
When we ask a development director how he thinks his program is performing, we usually get an answer like this: “Well, four out of our six major-gift officers made their goals this year. It’s not perfect, but I think we’re doing pretty well.”
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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