10 Reasons Why Most Major-Gift Programs Suck!
See this illustration to show my point.
If you just look at the bottom-line numbers, you see that overall the file grew by 21 percent. Pretty good, huh? But the problem is that this revenue came from new sources. Look at the current caseload. It decreased in value by 49 percent. These are current donors who failed to give a gift from one year to the next. What happened?
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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