10 Reasons Why Most Major-Gift Programs Suck!
What we find is that donors are not renewing their giving year to year by as much as 40 percent to 60 percent each year. This tells us there is a cultivation problem.
Think about it.
In a healthy direct-response program with low-end donors, those attrition rates would not be acceptable. But, in a major-gift program it’s outrageously sad. Here are good folks who have made a significant investment in your organization, and for some reason they failed to continue that investment.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
