10 Reasons Why Most Major-Gift Programs Suck!
More often than not it’s because someone is not paying attention to these donors.
So, start evaluating your major-gift program by first looking at how your donors are giving year to year. Overall, we want to see as little donor attrition as possible and value actually increasing year to year. Not through new donors coming in the door, but by current donors increasing their investment in your organization.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
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