10 Steps to Online Fundraising Success and 4 Mistakes to Avoid
- Thinking a Donate Now button alone as an online fundraising program.
- Putting yourself at the center of every message — that’s where your audience belongs.
- Having a lame, confusing or ill-considered call to action.
- Being ungrateful — thank your supporters lavishly, over and over.
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- Katya Andresen
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