Harness the Power of 'P'
We must realize that business is not usual, and regardless of how compelling our case for support, economic factors are raining on our parade. With a recent $2 trillion loss in the stock market, gift prospects might delay or refuse to make assumed gifts to your institution. If we expect to generate greater fundraising revenues for our programs in the future, we must be prepared to know our prospects' (key gift decision makers') needs and desires more effectively, cultivate our donors more lovingly, and bring our case and priorities into sharper focus. Our profession, which is hard, just became harder.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.      Â
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
