Harness the Power of 'P'
Step 2: Priorities
You must align prospects with priorities. This will affect how you solicit using direct mail, special events, telephone or in person; who solicits; and when to solicit. You also need to determine if the solicitation will feature major priority elements of capital renovation and construction, equipment, education, research, endowment, programs, operations, charity care, seed monies for new initiatives, or other combinations of priorities. The more integrated the fundraising program, the greater the complexity of priorities and prospect integration. Creating a menu of priorities, with items of $1,000 to $1 million, is a must.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.      Â
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
