Harness the Power of 'P'
Step 4: Planning
As you develop a fundraising plan, create an ongoing strategic plan. In just a few pages, clearly identify your mission, values, objectives, goals and tactics needed to complete the program. Be bold and specific with information regarding the amount to be generated, number of donors and number of gifts. Establish a sound multiyear fundraising strategy that you can continue on an annual basis. Have key stakeholders review, suggest and endorse "their" plans, as you need everyone's participation to succeed. Have a passion for the cause, and create a case for support that stands the test of time. List your top program priorities, and focus on completing these directives. Always critique results, and make changes where appropriate. Use and implement the plan. Most importantly, have it in writing.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.      Â
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
