Harness the Power of 'P'
Step 5: Prospects
The next "P" is for prospects — individuals, corporations, foundations, organizations and associations. Look to your current donors first in order of their cumulative gifts and by the number of years they have given. Make sure you personally get to know your major donors. Analyze the individual base by market segments such as parents, friends, patients, volunteers, alumni, physicians and staff, and by association — for example, hospital volunteers, board of trustees, women's auxiliaries, etc. Look to local corporations first, regional companies second and national companies third. Follow this pattern for foundations, associations and organizations. Align prospects based on restricted or unrestricted priorities. Look to internal "family" linkages first, before you look to less-engaged prospects. Charity begins with your internal family. Never forget to solicit your volunteers.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.      Â
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
