10 Tactics for Digital Fundraising Success

At the Resource Alliance's 2011 International Fundraising Conference held Oct. 18 to Oct. 21 in Holland, the Norwegian Cancer Society's digital communications and fundraising expert, Beate Sorum, shared her top 10 tips for digital fundraising success.

During her presentation, "Digital Fundraising — Less Magic, More Hard Work," Sorum began by establishing that digital communications alone does not raise money unless you know how to ask your followers and friends. Then she described the similarities and differences between direct marketing and digital fundraising.