10 Tactics for Digital Fundraising Success

Good direct marketing:

• Makes the ask.
• Respects recency, frequency, monetary concerns.
• Targets a specific demographic.
• Spurs emotions.
• Provides a solution to a defined problem.

The same should be said for digital fundraising communications, Sorum said, but that seems to be difficult. Why? Because in direct-marketing fundraisers have to budget their space; on the Internet they can put up anything due to fewer constraints — thus fundraisers forget to prioritize, ask, and rigidly monitor and analyze data.