10 Telemarketing Tips

2. Stop rewriting the script. The callers are not going to read word for word what you write, and you don’t want them to. It’s better to tell them what they aren’t allowed to say and what they absolutely must say. Otherwise, give callers the freedom to have a conversation.

3. Stop over-monitoring. Pledge rates decrease 15 percent to 35 percent when calls take place in a monitored session, Barrett-Putnam said. Only monitor when a program first gets started, when you switch vendors, when you get complaints and when the program isn’t meeting its goals. If a vendor is meeting your goals, leave it alone.