10 Telemarketing Tips

10. Vendors are vendors, not friends. Don’t get so sold by vendors that you trust them completely and stop testing.

Vicky Barrett-Putnam can be reached via www.sierraclub.org

To hear more on this topic, check out this video of Steve Froehlich, director of analytics for the ASPCA and co-presenter of this session, in which he shares some telefundraising tips.