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And remember, many times when a person really gets intrigued with the package and decides to make a gift, the reply form is the only part of the package that doesn’t get thrown away.
Actually, the reply form and the reply envelope — those items are put away for further action. And then when it’s time to write a check, if the individual only has a little flimsy slip of paper with no copy or substance on it, he forgets why he got so emotionally involved in the first place and doesn’t bother to send a gift.
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