10 Temptations to Avoid in Acquisition Packages

Temptation No. 8
Writing an encyclopedia of every fact about the charity.
Your letter must not be a cafeteria menu. Your letter must not be a laundry list. Your letter must be strongly focused on one particular aspect of the charity.

Many times the organization people will say something like, “You didn’t mention our youth program.” So what? Put in a paragraph or two about the youth program and half a dozen other programs, and all of a sudden your letter has totally lost its focus.