10 Temptations to Avoid in Acquisition Packages

You can’t have a gestalt if your letter gets diluted with an overload of organizational detail.

Temptation No. 9
Using dense paragraphs.
A paragraph can be one word or one line or two lines or three lines. But when a paragraph is five lines in New Roman type, then the reader is just going to jump over that paragraph and not go to the trouble of deciphering it.