10 Temptations to Avoid in Acquisition Packages

And talking about scanning … make that easy for the reader to do! Indent paragraphs. Put in headlines. Bold lines. Underlining. Things that jump out. Don’t let the readers’ eyes get stuck. Morph from section to section with connectives so the letter moves forward in seamless transitions.

Remember, a prospect, unlike a donor who has a vested interest, has no reason to struggle to read your letter.