10 Temptations to Avoid in Acquisition Packages

Temptation No. 10
Finishing your copy without first reading it aloud.
Find someone you trust. Sit across the table from her and start reading your letter. If you stumble, that means your copy needs to be put in a better conversational style.

If the person across the table loses the thread, it means you haven’t used good transitions. Tell her to stop you when she feels that you aren’t being perfectly clear.