10 Temptations to Avoid in Acquisition Packages

Temptation No. 2
Creating the package and then finding out how much it will cost.
Start with financial research. What is the cost of the current control? What is your cost per new donor? If you have a great idea but find out that it’s going to almost double the cost of the previous prospect package, you have a big problem. You’ll have to get twice as many donors!