10 Temptations to Avoid in Acquisition Packages

Forget every rule of grammar, and just be 100 percent conversational. Write the way you talk. Long sentences, short sentences, exclamations and questions.

And get passionate. About 95 percent of all prospect packages fail to beat the control. Go for it!

And finally, here’s a bonus temptation to avoid: It’s really tempting to water down your copy and come up with something you’re certain the front office will approve. Don’t.