10 Temptations to Avoid in Acquisition Packages

But if you think your new idea is just a whole lot better than the old package, then go ahead and take a calculated risk. In fact, load up the package. Then, if the results are good but the package cost is too high, do a test where you skinny the package down.

You see, what you want is a package that will bring in the highest number of donors at the lowest per-donor cost, with the highest average gift.