10 Temptations to Avoid in Acquisition Packages

But, of course, you hope for a breakthrough, so that means doing something that is very much different from the current control.

Temptation No. 4
Writing any copy without first working out the design for each piece in the package.
How many pages will your letter be? You don’t have the luxury of just writing page after page until you finally come to an end and only then discover how many pages you’ve written. Every page costs money.