10 Temptations to Avoid in Acquisition Packages

The purpose of the carrier envelope is simply to get ripped open with a certain degree of anticipation. Nothing else. If it gets opened, you win. If it doesn’t, you lose.

If the recipient of the envelope can pretty much determine what’s inside, then she can make a decision on whether or not she wants to open the envelope. You don’t ever want that to happen. (It’s much different in housefile appeals, where the individual already knows what’s going to be inside and has a vested interest in it because she’s made a contribution.)