10 Things Every Organization Should Do to Enhance Donor Loyalty

4. Survey your donors
When Courtney Polster, fund development manager at Agrace HospiceCare, started surveying her donors, she discovered that a high percentage were utilizing planned-giving vehicles to support a charity — but she was surprised to see how few said hers was their charity of choice for this option. This revelation led to further research. “Quality initiatives like these are helping build a stewardship and recognition program as well as a planned-giving program," Polster says. "It has been most beneficial!”

5. Leverage donor loyalty
Use your board members to make calls and write thank-you notes. The power of appreciation from a strong board member can go a long way in building loyalty.