10 Things Every Organization Should Do to Enhance Donor Loyalty

6. Involve donor in the cause
By regularly inviting donors to come and see their donations in action, Keith Greer, fundraising and membership coordinator at Popejoy Hall, has changed the way donors view his organization and increased retention rates by 14 percent and the average donation size by $500. According to Greer, many of Popejoy Hall's donors always shared the great work of the organization, but with stronger collaboration he has seen a shift in the way donors began talking to their friends after participating in the mission. Now it’s, "Look at what I'm doing to help." In addition, today he has excited donors asking how they can do more. Greer says that the firsthand experience has “been more powerful for loyalty, engagement and increasing giving than any communication piece we have ever done.”