Fundraising 101: 10 Things You Need to Know About Capital Campaigns

2. Make the case
Know why this capital campaign is integral to your mission and the people you serve, and why it has to happen now. In this environment, where people already feel strapped for cash, organizations have to cross an even higher bar in making their cases for gifts — communicating a compelling vision that has a sense of boldness and urgency. Include details about how this campaign will move the organization to the next level (and affect those served) and why action must be taken now.