Fundraising 101: 10 Things You Need to Know About Capital Campaigns

People give most generously because they believe that their gifts will make a difference and that their gifts are significant, regardless of size. Crafting impact statements that are more specific will help make the opportunity real to the potential donor.

3. Create a (simple) shared process for case development
The board does not necessarily have to be involved in the writing of it, but board members should be invited to give feedback. Board and staff leadership must have unity around the case to ensure that they are equal advocates of it, bringing their collective passion and energy.