Fundraising 101: 10 Things You Need to Know About Capital Campaigns

5. Build your pipeline
Spend time now cultivating new relationships and renewing your relationships with existing donors before you're in the middle of the campaign. We find that it takes a larger prospect-to-donor ratio to obtain the gift. Plan accordingly. As individuals begin to make commitments to the campaign, consider inviting them to cultivation events for new donors, using current donors to tell why their gifts are important. Building a sizable pipeline of prospects who have 
many opportunities to feel connected to the organization is one of the best ways to prepare for a campaign.