Fundraising 101: 10 Things You Need to Know About Capital Campaigns

6. Get to know 
your donors
These days, individuals typically give to their top three nonprofit organizations, and give less frequently (if at all) to organizations that fall outside those parameters. When you get that first meeting with a potential donor, don't ask for a gift. You are building a partnership. Learn about the potential donor and what his goals are; give him time to get to know you and the organization and why this campaign is important to his community.