10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

There’s the economy and the impact it’s having on fundraising revenue, but that’s not why monthly giving (or sustainer) programs should be an essential part of any successful fundraising plan.

Monthly giving programs meet donors where they live. Think about what you’ll do today in terms of regularity. You get a cup of coffee daily — or, for some of you, hourly. You take the trash to the curb weekly. You might pay a monthly bill.