10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

7. Ask often and early, especially online. We worked with a nonprofit that had the ugliest donation form, but the form did feature a monthly giving option. During an audit, we identified this as a potential problem, but our fears were unfounded. While 20 percent of online givers committed to the monthly program (which we thought had to be a mistake caused by the form), not one of them cancelled. Most of these donors joined the organization as monthly givers. Test an online donation form that includes a monthly giving option to measure the impact.