10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

8. UYTY — Use Your Thank-Yous. We are huge fans of an interactive, online thank-you that encourages a second action. Someone has gone to all the trouble to find your site (it’s not always easy), found the form to fill out (again, sometimes rather hidden), and given you an immense amount of personal data or, better yet, her credit card number. You have her undivided attention — a rare thing online! What are you going to do with this 10 seconds of time? Throw a couple of text lines and a lot of white space at her? NO! Instead, re-engage her right now while you have the opportunity.