10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

Use your thank-you pages and e-mails for new e-mail list subscribers and petition signers to present your monthly giving program. Use a testimonial from someone who has been helped or a video that talks about the work you do.

9. Segment. Make sure you know who is giving to you monthly and who is most likely to say yes when you ask. Look for those who give frequent gifts; start with those who have given three or more times in the last 12 months, whose total giving for that period is more than $50 and who have previously given using credit cards. Donors using electronic payment are less likely to cancel or stop giving.